Fiji based new start-up, Three Hundred Islands, was a participant at the Pacific Trade Invest (PTI) New Zealand Pacific Islands booth at the Auckland Food Show last week.
The company makes and markets a sugar-free ginger beverage called the Ginger Elixir made from succulent Fijian-grown pink ginger.
Attractive packaging, a well-designed stand and the unique product itself was quite the buzz at the PTI NZ booth throughout the show.
The company is quickly establishing itself as a promising new social enterprise and is focused on creating products that support Fiji’s farming sector showcasing Fiji’s bountiful produce.
Three Hundred Islands co-founder Kellie Stanbury says, “We are so lucky in Fiji because our rich, fertile soil produces some of the best ginger, spices, fruit and vegetables in the world.” said.
“Our aim is to support as many farmers across different areas of Fiji as we can. Supporting a diversified range of farmers not only brings direct benefit to Fijian families, it also makes business sense by ensuring we can maintain consistent produce supply and protection against unpredictable, sometimes volatile, weather conditions.”
Launched in November 2018, Three Hundred Islands Ginger Elixir is already seeing support with business such as ANZ Corporate Events and Fiji Marriott Resort Momi Bay welcoming their guests with the drink.
By showcasing produce and flavours that represent Fiji and its rich cultural tapestry, co-founder Siteri Puamau says the Ginger Elixir is the ideal welcome drink within the tourism industry to enhance the iconic ‘Bula welcome’ visitors to Fiji know and love.
Ms Stanbury said she was very pleased at the response the beverage received at the food show. She told PTI NZ’s Shivani Prasad that she had to reschedule her flight out of Auckland after the show because of sudden distributor meetings that had been lined up following the show.
Three Hundred Islands Ginger Elixir retails at Prouds stores across Fiji, as well at duty free shops at Nadi International Airport. The founders say the product range will continue to expand throughout 2019, and that they are currently exploring export opportunities.
Ginger Elixir is hugely versatile and can be diluted with sparkling water for a refreshing drink, with hot water for a warming tea-style drink, or even included in milkshakes, smoothies, salad dressings and marinades.
The company says it operates with ethical sourcing practices and checks that suppliers are doing the same. “We have sourced our packaging within Fiji, with the one exception of our glass bottle which was sourced overseas due to availability issues within Fiji. We are working towards being 99% plastic free and offer to take our bottles back for recycling and/or crushing,” a company communique said.
For more information, email PTI NZ Trade Development Manager Ian Furlong at email@example.com