Tahitian company Noni Energy will showcase its range of natural energy drinks made from the Noni berry at the Pasifika Business Market at the Pasifika Festival this weekend. Natural and free of any preservatives or colouring, Noni Energy drinks come in four flavours made with the Noni of Tahiti as the main ingredient. Noni fruit is mixed with fruits like blackcurrant and apple from New Zealand to produce different flavoured drinks. One of the flavours is made with coconut honey.

Noni Energy drinks are pasteurised and then sealed in a 100g aluminium pouches.

The company is essentially a family enterprise and though in business as Noni Energy since 2006, it has been selling noni-based products since the 1990s.

The Noni Energy story begins in 1994, when Phineas Bambridge and his wife Teipora set up a laboratory in the outbuildings of their home to experiment and create the range of noni drinks. The family had first-hand experience of the beneficial health properties of noni for long and wanted the world to benefit from the goodness of the berry. Noni has been traditionally used to promote wellness for centuries.

The family claims to have mastered a secret method for creating Noni Energy drinks that is known only to family members. Bottled in convenient packs for the retail market, the drinks are HACCP compliant products and Noni Energy recipes guarantee a safe and healthy source of energy. The products are distributed by the Brasserie de Tahiti in French Polynesia.

Noni Energy was one of five companies from Tahiti and other islands of French Polynesia that visited New Zealand as part of a trade mission organised by the Chamber of Commerce of French Polynesia from 24-27 October 2017. The companies also attended a Path to Market workshop at the Pacific Trade Invest (PTI) New Zealand offices in Auckland during their visit.

The company is one two French Polynesian companies that will be part of the PTI Pasifika Business Market at the Pasifika Festival on March 24-25. PTI NZ plans to run a Path to Market workshop in French Polynesia in 2018.

Path to Market is PTI NZ’s seven stage capacity building programme for exporters and export ready companies in the Pacific to help them find markets for their products in New Zealand.

One of the important stages in this programme is the companies’ participation in a trade delegation at events such as Pasifika. Following the showcasing of their products, the companies attend a gap analysis workshop and a speed-dating style event to meet with prospective buyers and distributors in New Zealand.

PTI NZ will this year host more than 35 companies from 11 Pacific countries at the Pasifika Business Market at the Pasifika Festival in Auckland’s Western Springs. The festival is billed as one of the biggest of its kind anywhere.

For more information email PTI NZ Trade Development Manager Ian Furlong at ian.f@pacifictradweinvest.co.nz

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