Pacific businesses on international stage at SIAL 2018

SIAL Paris 2018 closed its doors on October 25 at The Paris-Nord Villepinte exhibition venue.  

PTI Europe’s Robyn Ekstrom at a stand at SIAL 2018 in Paris.

In an action-packed five days, SIAL Paris 2018 played host to not only five Pacific Island exporter exhibitors on the Pacific Trade Invest (PTI) Europe booth, but also to events like Planet Food; gatherings of players and inventors in the food industry; and a range of talks and discussion panels featuring global exhibitors, distributors, restaurateurs and semi-processed ingredients suppliers.

“SIAL is really a global food and beverage trade show,” PTI Europe’s Robyn Ekstrom said. “It’s a bit of a mistake to think of it as a French or even a European event. It’s an international think tank for food innovation, attracts trade professionals from all over the world and provides a platform for engagement with potential customers we’d not encounter otherwise.

“SIAL Paris is a bi-annual trade exhibition held on ‘even’ years and alternating with ANUGA which takes place in ‘odd’ years at the Koelnmesse in Cologne, Germany.  I don’t think anyone could argue the fact that collectively these two events constitute the largest global food and beverage trade exhibition platform!”

The SIAL 2018 post show report provides a snapshot of the scale and scope of this year’s exhibition.

In figures, the event keeps growing and increasing its impact on the global trade of food and beverages with more than 7,200 exhibitors (of which, 87 per cent were from outside France) and a record-breaking attendance of over 310,000 industry representatives, buyers and influencers (73% visitors from outside France) making the journey to the five-day event.

The participating Pacific Island delegation at SIAL 2018.

This year the PTI Europe stand featured five companies with a great range of products: first time exhibitors ELife Samoa Wild Turmeric Drink; Pleass Global Limited with their VaiWai Fiji Artesian water; Banz Kofi Fektori with their range of premium Papua New Guinea value added coffee, Foods Pacific (Fiji) Limited who launched their new meal tray products; and Tavulomo Coconut Processors with their innovative all-natural range of vegan coconut snacks, fruit and spice products.

“All of our exhibitors are now in follow-up and sales conversion mode. It’s after the initial contacts are made and the excitement of being part of the event has died down that the hard work really starts,” Ms Ekstrom said.

PTI Europe will be providing the opportunity for six Pacific Island exporters of food and beverages to showcase their wares from the 5-9 October 2019 at the Allgemeine Nahrungs – und Genussmittel-Ausstellung (ANUGA) in Cologne Germany.

For further information, please email PTI Europe’s on robyn.ekstrom@pifs-genva.ch

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