Delivering pertinent information for exporting into the New Zealand market

One of the key focus areas for PTI NZ is to create commercial opportunities for exporters in the Blue Pacific. We do this by helping them gain access to the highly competitive New Zealand market by leading and facilitating relationships with importers from New Zealand.

PTI NZ remains committed to its ongoing support of Blue Pacific SMEs by facilitating shared understanding between markets. Path To Market (P2M) achieved this recently with a webinar on 15 and 16 September.

The webinar supports export-capable and export-ready businesses in Pacific Island Countries (PICs). More than 100 participants registered for the event.

PTI NZ Trade Commissioner Glynis Miller opened P2M observing that “the webinar contained a solid line-up of speakers from both New Zealand and the Pacific. Leaders in their fields and participants got to hear directly from those in the business about buying, distributing and exporting. Path To Market covers what to do, and what not do when looking to export into the New Zealand market.”

On the Agenda

Day One of the two-day webinar kicked off with an overview of New Zealand’s trade with the Pacific. A presentation by the Samoa Coconut Cluster on centralised planning and consolidation.

Also discussed was the nuances of how to tell if a business was export-capable or export-ready.

There was also many questions for New Zealand Government’s Ministry for Primary Industries (MPI) on market access for food products and biosecurity certification.

Day Two involved further topics such as the importance of brand marketing and insights from a New Zealand buyer. It also covered logistics, documentation, freight and costs, and the in-country support available for small to medium-sized enterprises.

PTI NZ Trade Development Manager Rohan Lord said, “We know there is a strong appetite to export goods from the Pacific into the New Zealand market.”

“Participants’ active engagement over the two days supports this. The positive feedback received from participants is very pleasing. PTI NZ will host another Path To Market in 2022.”

Access Material

Path To Market webinar presentations here.

YouTube videos here.

For more information about Path To Market, contact Trade Development Manager Rohan Lord:

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Path To Market

Path To Market


We work with different companies in New Zealand to provide a location where 40 businesses from the Pacific can set up a stall to sell their products. Selected businesses from over the Pacific who show that they're ready to export will be able to promote products in the New Zealand market through trade shows
Trade Show


We run workshops in countries all over the Pacific Islands.

Our workshops contain modules for learning how to run an effective and successful business which includes a robust finance module. An expansion of the program will include a website design module that will allow businesses to have their own e-commerce facilities that they can control and manage.

The workshops are led and facilitated by our expert staff in collaboration with our partners who use their local knowledge to identify the businesses and organise the in country logistics 


Our team can help in a variety of ways, including getting the correct information needed to make your next move​.

We can offer sound advice based on the markets we are knowledgeable in. ​

We can get you in touch with external people to help progress your product and business. 

Custom Advice

Path To Market

Our programme is a seven-step export capability building programme, delivered in partnership with local EDA’s.

Our Workshops

We run workshops in the partnered countries to teach businesses how to be effective and successful in the market. They also identify which products and businesses are ready to export. The workshops are the first step in the Pacific Path to Market programme and are carried out by our expert staff

Link To The Pacific

​You become a strategic link to local economic development partner (Fiji Export Council) in the selection of attendees to attend our NZ leg of Pacific Path to Market.

Trade Missions

If your business is one of the 40 selected due to it being export ready, then you will be able to participate in a trip to New Zealand to test and promote your products in a foreign market to help build the brand. These trade shows include:

- Auckland Food Show
- Coffee & Chocolate Show
- Fine Foods Show
- Trade show hosted by PTI at the cloud

Tailored Workshop

The gap analysis workshop helps identify any areas in your business which needs improving in order to become export ready.

Meet The Buyers

Be introduced to buyers in your industry and get to know what their expectation are and what they are looking for. Sit down with buyers and ask them questions as well to try and sell your product.

Iwi Engagement

Engage with local iwi to understand their needs and how you can insert products into their lifestyle

Online Sales

Get the opportunity to put your products onto our website to be sold. We provide a platform to develop your brand.

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