One of the key focus areas for PTI NZ is to create commercial opportunities for exporters in the Blue Pacific. We do this by helping them gain access to the highly competitive New Zealand market by leading and facilitating relationships with importers from New Zealand.
PTI NZ remains committed to its ongoing support of Blue Pacific SMEs by facilitating shared understanding between markets. Path To Market (P2M) achieved this recently with a webinar on 15 and 16 September.
The webinar supports export-capable and export-ready businesses in Pacific Island Countries (PICs). More than 100 participants registered for the event.
PTI NZ Trade Commissioner Glynis Miller opened P2M observing that “the webinar contained a solid line-up of speakers from both New Zealand and the Pacific. Leaders in their fields and participants got to hear directly from those in the business about buying, distributing and exporting. Path To Market covers what to do, and what not do when looking to export into the New Zealand market.”
On the Agenda
Day One of the two-day webinar kicked off with an overview of New Zealand’s trade with the Pacific. A presentation by the Samoa Coconut Cluster on centralised planning and consolidation.
Also discussed was the nuances of how to tell if a business was export-capable or export-ready.
There was also many questions for New Zealand Government’s Ministry for Primary Industries (MPI) on market access for food products and biosecurity certification.
Day Two involved further topics such as the importance of brand marketing and insights from a New Zealand buyer. It also covered logistics, documentation, freight and costs, and the in-country support available for small to medium-sized enterprises.
PTI NZ Trade Development Manager Rohan Lord said, “We know there is a strong appetite to export goods from the Pacific into the New Zealand market.”
“Participants’ active engagement over the two days supports this. The positive feedback received from participants is very pleasing. PTI NZ will host another Path To Market in 2022.”
Path To Market webinar presentations here.
For more information about Path To Market, contact Trade Development Manager Rohan Lord: firstname.lastname@example.org