Programme for better communications with Maori, Pacific people

Kiwi businesses wanting to improve their Maori and Pacific cultural communications are being invited to attend a two-day CulturePro Masterclass Programme.

Iulia Leilua

The programme will be held at Orakei Marae, Auckland on August 24 and 25.

Organised by Iulia Leilua, Director of the Auckland social and innovation company Brown Pages, the programme is aimed at helping businesses and organisations improve their cultural communications, diversity strategies and engagement with Maori and Pacific peoples.

“One of the big challenges for organisations is knowing how and where to start building relationships with Maori and Pacific communities, especially if there is poor responsiveness,” Ms Leilua said in a Brown Pages media release.

“Managers need to know how to achieve their corporate goals while building relationships during Maori or Pacific engagement.  You can have both but it takes commitment and cultural empathy to work,” she said.

More than 16 Maori and Pacific leaders are speaking on a wide range of topics from developing cultural intelligence when managing diverse workplaces to attracting Maori and Pacific millennials into the corporate or management sectors.

The speakers include Chief Executive of Ngati Whatua Orakei Whai Maia, Rangimarie Hunia, Chair of the Federation of Maori Authorities (FOMA) Traci Houpapa (MNZM, JP), Chief Executive Leadership New Zealand, Sina Wendt-Moore and Economist, Author and Thought Leader Shamubeel Eaqub amongst other prominent Maori, Pacific and Pakeha/Palagi experts from across the board in Public Relations, Corporates such as Vodafone and Pharmac and Auckland University.

Part of the two-day event includes the impact of culture on perception and subsequent interactions.  They will look at cultural competence to identify and manage working with culture, language, experiences and expectations.

So far, they have held three pre-event free webinars on Maori and Pacific cultural communications in July and early August to promote the event.

For more information on CulturePRO Masterclass please go to

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