Since its inception in 1991, WorldFood Moscow International Food and Drink Exhibition, has grown to become the entry point for global manufacturers looking to enter the vibrant Russian market.

Staged over four days in late September at Crocus Expo International Exhibition Centre, WorldFood Moscow boasted 1,764 exhibitors and attracted 30,768 visitors.

At this year’s exhibition, Pacific Trade Invest Europe took the opportunity to set up a booth for the first time.

The event connects thousands of businesses from around the world with Russia’s key food and drink buyers, including retail representatives from Russia’s leading supermarket chains, wholesalers, HoReCa sector members, and food manufacturers.

Exhibitors are grouped into 12 main sectors, letting visitors easily find their products of interest and their manufacturers and the event is the perfect platform to promote new food and drink products in Russia.

Host country Russia is the ninth most populated country worldwide, with 143.9 million residents.

The sheer size alone of the market makes it impossible to ignore.

Taking part as an exhibitor on the PTI Europe stand at WorldFood Moscow has provided Pacific Island exporters of food and beverages a new export route to a market which exhibits both significant growth and supplier “gaps”.

Russia banned imports of key foodstuffs from the European Union, United States of America, Norway, Canada and Australia in 2014, but has struggled to fill supply gaps since then.

The nation spent $27.9 billion on imported food in 2017 (an 11.4 percent rise against 2016’s levels) from countries unaffected by the import ban, a group which includes Pacific nations and New Zealand.

A growing, increasingly aspirational and sophisticated customer and consumer profile for products across the spectrum including high quality niche and boutique products is coupled with a marked increase in consumer interest in exotic ingredients and ethnic products and cuisines which makes this market an attractive proposition.

For more information on PTI Europe activities and marketing platforms, email PTI Europe’s Trade Promotion Adviser Robyn Ekstrom – robyn.ekstrom@pifs-geneva.ch





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