Pacific Trade Invest (PTI) New Zealand has launched a new logo for its Path to Market Programme in time for the new Pasifika Business Market at the two-day Pasifika Festival on March 24-25.

The new Path to Market logo.

The eye-catching Path to Market logo features a coconut tree and red hibiscus and a curving path way.  The logo was carefully designed to reflect the Pacific (island, coconut palm and hibiscus) and the journey for Pacific companies into the New Zealand market under the Path to Market programme.

The Path to Market logo will be seen widely for the first time on the promotional material, banners and signage at PTI NZ’s new Pasifika Business Market at this year’s Pasifika Festival.

PTI NZ is a not-for-profit organisation and the trade office of the Fiji headquartered Pacific Island Forum Secretariat. PTI NZ assists Pacific Island based businesses export to New Zealand and New Zealand companies to invest in the Pacific.

This year, PTI NZ worked with Auckland City Council’s ATEED team to come up with a new Pasifika Business Market.  More than 35 Pacific Island based companies from 11 countries will be housed in the market located right next to the Samoa Village in front of the Western Springs stadium.  The market also features a performance stage, chill out area and a food truck for food presentations and demonstrations.

Marketing, Communications & Research Manager & Pacific Periscope Editor Dev Nadkarni worked with an international logo designer to come up with the new logo design.

“Path to Market is PTI NZ’s signature export capacity building programme around the 16 Pacific Island Forum nations. With more than 300 companies from 11 countries having graduated through the programme, we thought it would be great to have a logo that would represent the programme and bring instant recognition,” he said.

PTI NZ created the Path to Market programme to provide a seven-stage structured approach for businesses to better understand exporting into the New Zealand market.

PTI NZ works with the economic development agencies in each country to identify potential exporters.  Business owners are then invited to attend a Path to Market workshop as the first step in the programme.  From there they could be selected to attend Auckland’s Pasifika Festival under Path to Market.

More than 30 businesses have participated in the Pasifika Path to Market country delegations since 2016.

For more information please contact PTI NZ Marketing, Communications & Research Manager & Pacific Periscope Editor Dev Nadkarni at dev.n@pacifictradeinvest.co.nz

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