As part of the ‘Ease of Doing Business in Fiji’ Trade Mission in June, Pacific Trade Invest (PTI) NZ visited a range of businesses in Fiji along with representatives of the Auckland based office of the Fiji Trade & Investment Commission. 

L-R: Daniel Corbett and Peter Rudd of Fiji Trade & Investment Commission (Auckland), Julie McNamara of RCL Services and Manuel Valdez PTI NZ Chief Investment Officer.

PTI NZ’s Chief Investment Officer Manuel Valdez and Fiji Trade & Investment’s Trade & Investment Manager Peter Rudd visited companies across several sectors.

“It is my sixth year coming to Fiji to meet businesses trying to promote inward investment into Fiji.  This was a good opportunity to look at several companies in Fiji and partner with local entrepreneurs on food and the ICT/BPO (including information and communications technology and business process outsourcing),” Mr Valdez said.

“One of the companies we visited in the ICT and BPO Sector was Mindpearl. The company provides state of the art contact centre services to a global customer base including Malaysian Airlines, Lufthansa, Swiss Airways and DHL Express as well as New Zealand-based companies like Harmoney, and Home Direct,” he added.

Another ICT company visited was RCL Services, whose sectors include debt recovery, insurance claim recovery and litigation management for Australian based clients.

“Our meetings have been very fruitful and it’s confirmed what I previously understood, that Fiji has very strong capabilities in the BPO and contact centre and capacity for further growth,” Mr. Rudd told Pacific Periscope. Mr Rudd was on his first visit to Fiji after taking on his new role recently.

On the agribusiness side of their visits, their meetings with the Agriculture Marketing Authority and Joe’s Farm were productive, Mr Valdez said. “The organisations share the common goal of increasing their exports into New Zealand.”

Eroni Qama, Commodity Development Manager at the state-owned Agriculture Marketing Authority said, “We collect our products from a wide range of small suppliers all over Fiji to export it to seven New Zealand importers. Our main products are taro, cassava, kava, virgin coconut oil and honey.”

Michael Joe of Joes Farm uses state-of-the-art hydroponics systems to grow different vegetable products. He is in the process of investing in infrastructure for packaging and finding a distribution partner in New Zealand before his company can start exporting to the New Zealand market.

Pacific Trade Invest NZ and Fiji Trade Commission Office Auckland also visited the Textile Clothing & Footwear (TCF) Council of Fiji and clothing manufacturer Lyndhurst.

TCF Council’s representative said that the shipping time to Auckland from Fiji takes only three days and its output ranged up to fifty thousand units per day. Lyndhurst, the manufacturer for the internationally famous brank Kookai, is a prime example as they are able to manufacture 35,000 units a week. Lyndhurst is the primary supplier for the brand in the New Zealand market.

For more information, please contact Manuel Valdez, Chief Investment Officer at

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