Rohan Lord


23 November 2020 – Pacific Trade Invest New Zealand (PTI NZ) is pleased to announce the appointment of Mr Rohan Lord as Trade Development Manager.

Mr Lord joins PTI NZ, the Pacific Islands Forum Secretariat’s (PIFS) trade and investment promotion arm, from the Tegel Foods where he was responsible for Exports into the Pacific region and served the organisation for more than three years. 

In his previous role, Rohan was responsible for exporting Tegel’s product range into retail, distributors, and traders across the Pacific region. Crucial to the role was understanding and collaborating with customers who were purchasing both retail and bulk products and were working with supply chain constraints.  

Rohan brings a wealth of experience to the role of Trade Development Manager for PTI NZ. His expertise includes business development, account/sales/export management and customer relationship management. 

As the new Trade Development Manager for PTI NZ Rohan’s responsibilities will include seeking out export capable businesses, developing them to become export ready and then market matchmaking them with wholesalers and distributors in New Zealand.  

He will also oversee research and development of new programmes aimed at Pacific exporters particularly in helping them recover from the effects of the COVID-19 pandemic.  

Rohan now wants to focus on helping Pacific SMEs capture a fair share of the NZ Food and Beverage market. Of his new role with PTI NZ, Rohan says “producers and exporters from the Pacific Island Countries are hard pressed to get consistent high-quality products into New Zealand. Add to that the challenges brought about by the COVID-19 pandemic and it’s really taking its toll.  

“Where I look forward to adding value is having a strong knowledge of how the Pacific Island’s supply chain works and on the other side, what the NZ market is looking for. I’m keen to deliver economic development support and trade opportunities.  

Rohan is no stranger to the Pacific, having spent much of his time in and on the sea as he pursued champion level yachting and recreational surfing. He is passionate about what the Pacific has to offer saying, “product grown in the Pacific is amazing, and when you add the human element you have something really special that can’t be found anywhere else on Earth.” 

Glynis Miller, Acting Trade Commissioner says she is thrilled to welcome Rohan on the PTI team. “Rohan has a great amount of knowledge in dealing with importers from the Pacific. We know he will be very agile and work with exporters just as easily.  

The Trade Commissioner encourages anyone who has a small business in the Blue Pacific region to reach out to Rohan Lord and start a conversation. 


For trade queries please contact:

Rohan Lord

Trade Development Manager

021 791 476


For media queries please contact:

Anne-Marie Petersen 

Marketing & Communications Specialist

022 389 9018



  • Part of the Pacific Trade Invest Network of offices operating in Sydney, Australia; Beijing, People’s Republic of China; Geneva, Switzerland and Auckland, New Zealand 
  • An agency of Pacific Islands Forum Secretariat (PIFS) and is funded by New Zealand’s Ministry of Foreign Affairs and Trade (MFAT)
  • Supports the 16 Blue Pacific Forum countries: the Cook Islands, the Federated States of Micronesia (FSM), Fiji, French Polynesia, Kiribati, Republic of the Marshall Islands (Marshall Islands), Nauru, New Caledonia, Niue, Palau, Papua New Guinea (PNG), Samoa, the Solomon Islands, Tonga, Tuvalu, and Vanuatu

Rohan Lord

Pacific Trade Invest NZ are thrilled to welcome new team member Rohan Lord into our hardworking, crazy but fun family. 

Rohan started on the 11th November with us and has been diving headfirst into learning all about who PTI is and what we do. 

Where he’s come from

Previously working for large private corporations Tegel, General Mills and Cadbury Rohan brings with him a wealth of knowledge, and contacts (huzzah) within the Blue Pacific region.  

While he does have a direct cultural affiliation with the islands, as a keen sailor and surfer Rohan says the Pacific Islands hold a special place in his heart. 

“It’s one of the most beautiful places on Earth. Even though in my last role I was selling goods into the Pacific existing policies did not allow  travel for work. So, I feel fortunate that my personal life as a keen surfer and sailor has allowed me to travel all over the place and throughout the Pacific. 

“It meant that even though I was in a country like Vanuatu to surf, I could take the chance to go and say hi to the people who were buying our product.  A lot of the people we sold goods to came to visit us here in Aotearoa New Zealand, so this was an opportunity to build Pacific customer relationships that way. 

On the Blue Pacific

“I think you can learn a lot about people by seeing them in their natural environment. When you take the time to visit people on their home turf it shows you respect their time, where they’re from, who they are, and importantly – understand their businesses. 

“I know I still have a lot to learn about the Blue Pacific, and I’m grateful to have this opportunity to do so. Definitely looking forward to those Pacific bubbles starting to crop up about the place,” he says. 


One of Rohan’s aspirations for the role is learning about current practices when it comes to get a product from farm to the NZ market. He is also keen to take current practices and ensure they are sustainable, bio-diverse, and where possible empowering women and helping new generations to understand the prize which they have beneath them – their land – and all the opportunity which comes from understanding how best to use it.   

If you’re keen to know how Rohan can help you drop him a line:  

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