Tahitian Rum maker David Moux will be showcasing Tamure Rhum at the upcoming Auckland Food Show from 26-29 July at the Auckland Showgrounds.
Pacific Trade Invest (PTI) NZ is featuring nine Pacific food and beverage companies at the show as part of the PTI Path to Market export capability development programme for Pacific Island companies.
Mr Moux’s story began 30 years ago when his Tahitian mother-in-law used sugar cane juice in a “juice” made up of plants to treat David’s teething infant son.
Inspired by the positive effect the “juice” had on his son, David decided to extend the idea to making enough to sell at the local market. He began with six sugar cane cuttings. By the end of the 1980s he decided to move from sugar cane “juice” to making rum. The first bottles of Tamure rum were made in the early 1990s. He started with a white rum, followed by amber and since then he’s extended the range to amber vanilla, white vanilla, brown caramelised syrup, a punch Tamure, Tamure dream – made of oranges from Tahiti’s plateau. It took him four years to find the perfect Tamure dream recipe. All local production is done in Tahiti. Today he owns a 17-hectare plantation or 1000 sqm of sugar cane farm.
Although Mr Moux was a quantity surveyor for the army by trade his first love was agriculture.
“I’m a son of a peasant. I like agriculture,” he said. He exports his rum products to France and is eyeing up the Californian market.
Fast forward to 2017. Mr Moux’s rum won 3rd prize in the 2017 CCISM Exporter competition. It helped boost him financially into the US market. The prize included free freight to a certain weight, technical support, funding, advice on web development and market research. Noni Energy and Tahiti Bio were the other winning companies.
So, how will this beverage be received by New Zealand’s market? Well we know, Kiwis love a drink. Statistics New Zealand figures showed that wines and spirits were growing in demand driven by RTDs, whilst Beer demand had fallen. It’s that spirit that David Moux of Distillerie Moux is hoping to tap into.
For more information email PTI NZ Trade Development Manager Ian Furlong at firstname.lastname@example.org
What: The Auckland Food Show
When: July 26-29 Time: 10am-5pm
Where: ASB Showgrounds, Greenlane
Where to find the PTI NZ Stand: Hall 3 Stand 13&14