Samoa’s Heavenly Water and coconut jam at Pasifika

Samoan company Heavenly Water is a family owned business by Vicky Vaai and her partner Jerome. While the company is a successful producer of a range of purified bottled water, more recently, it has entered new pastures with a coconut jam range that is being supplied to many of the hotel and tourist locations in Samoa.

Vicky Vaai (centre) with her company’s products. (Courtesy Samoa Observer)

Heavenly Water will be displaying and selling its range of bottled water and coconut jam at the Pasifika Festival this weekend on 25-26 March. The company’s participation in Pasifika is part of the Auckland based Pacific Trade & Invest (PT&I) NZ Pacific Path to Market programme, which is an extended business model that covers a series of methodical steps that are delivered in partnership by PT&I and an Economic Development Agency in each country.

Coconut products have been growing in popularity and Samoa is no exception. Heavenly Water’s coconut products have become popular with visitors to Samoa who are looking for something distinctly Samoan.

The company has a certification for HACCP (Hazard analysis and critical control points), an international certification programme aimed at reducing potential hazards for companies processing food based products. For many international markets, the certification is a requirement before products can be imported into the country.

Participation at the Pasifika Festival provides companies with an opportunity to test their products in market through direct interaction with the New Zealand public.

Twenty-eight companies from eight Pacific Island countries are showcasing their products at the Pasifika Festival. Their participation is part of the Pacific Path to Market Programme hosted by Pacific Trade & Invest (PT&I) NZ, an initiative that helps pave the way for Pacific Island exporters to find markets for their products in New Zealand.

The countries represented are Fiji, Samoa, Tonga, Vanuatu, the Marshall Islands, Palau, the Solomon Islands and Papua New Guinea. Most of the country delegations will be led by a senior official of its Economic Development Agency (EDA).

For more information please email PT&I NZ Trade Development Manager Joe Fuavao on

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