Te Tika business owner Jennifer Henry is excited to be invited to attend the inaugural Pasifika Business Market at Western Springs, 24-25 March.
Te Tika is a premium natural skincare based on the traditional plants and resources found in the Cook Islands.
“It’s exciting and new, I’ve never been a seller at a big market before,” said Mrs Henry, wrapt to be invited to attend the Pacific Trade Invest (PTI) New Zealand’s Path to Market programme by the Cook Islands Business Trade Investment Board (BTIB).
PTI NZ is hosting its inaugural Pasifika Business Market for more than 35 businesses from throughout the Pacific who are part of the Path to Market programme.
Mrs Henry will bring the Te Tika Range of seven products from the cleansing lotion, the face wash and polishing gel, day cream containing pearl powder and zinc oxide a natural SPF eco-ingredient, Face and Body Oil, Night cream, Eye serum and a hand cream. All the products contain the active ingredients of body oils. The high-end product comes in 50mls.
Mrs Henry is a passionate advocate of the use of traditional ingredients that have been passed down through generations in the Cook Islands. Te Tika is partnered with the ‘Koutu Nui’, the body of traditional leaders whom uplift and protect our Traditional knowledge, culture and traditions surrounding our heritage.
Their partnership journey began over 15 years ago with the then president ‘Te Tika Mataiapo Dorice Reid’, who was a pioneer in reviving, promoting and protecting the Cook Islands traditional knowledge practices. She sadly passed away in 2012 just before the product (researched in conjunction with the University of New South Wales) was launched highlighting the Cook Islands natural healing properties. The product name ‘Te Tika’ is special as it honours our pioneer in traditions but in the Cook Islands language also means, truth, integrity, real. Mrs Henry said it refers to the studies that showed the properties in the skincare range based on the traditional oils were true, scientifically proven.
It was beautiful that the name could have the double meaning in literall translation and and in honour of the pioneering woman president, Ms Reid who it meant so much to the island said Mrs Henry.
Kiwis will find these high-end products might surprise them as the travellers to the Cook Islands have already discovered.
Mrs Henry said they are still partnered in the skincare range with with the Koutu Nui the Guardians of our Traditions in the Cook Islands that promotes and maintains the culture.
So far, the products are only available in the Cook Islands but after Pasifika Business Market there may be more buyers on the horizon.
“We’re happy we’re selling to a market place,” Mrs Henry said.
For more information email Joe Fuavao, PTI NZ Trade Development Manager on email@example.com