VaiWai looks to wow London with its pure artesian water

Cate Pleass is keenly looking forward to showcasing her company Pleass Global’s premium bottled water from Fiji at a top beverage show in London next month. 

Cate Pleass, Marketing Director, Pleass Beverages will represent her company at Caffe Culture in London next month.

Pleass Global will join two other Pacific Island exporters who will also showcase their wares at Caffe Culture, the UK’s leading café and bar industry trade show on 16 and 17 October.

The three companies are being hosted at Pacific Trade Invest (PTI) Europe’s booth at the show.

Ms Pleass is the company’s Marketing Director and will represent Pleass Global at the show.

“We’re looking forward to the opportunity to showcase VaiWai [Pleass Global’s premium brand] at London’s Caffe Culture and look forward to meeting the buyers from a range of outlets in Europe and beyond,” Ms Pleass told Pacific Periscope.

The company has had some exposure in Europe, Ms Pleass said: “Pleass has only done some small exports to Europe to date. However, we are confident that the show will provide access to clients in the premium cafe and hotel sector, a channel of opportunity for us.”

Pleass has also had the opportunity to participate and display its products at Anuga, Europe’s premier food and beverage fair, which was held in Germany in 2017.

A past participant of the PTI NZ Path to Market export capability building programme, Pleass Global was hosted by PTI NZ at the Auckland Food Show in 2017.

VaiWai’s distinctive bottles were a conversation starter at the Auckland Food Show.

“The PTI network has provided the opportunity to display at Caff Culture and we are very appreciative of PTI’s confidence in us and our brand,” Ms Pleass said.

“We look forward to meeting buyers from a range of outlets in Europe and beyond,” she added.

Pleass Global has been in the bottled water business in Fiji since 1998, starting up with refillable water bottles for coolers. Some ten years later, the company expanded the business to include a range of portable sized bottled water products.

Over the years, Pleass Global has recorded impressive growth with its uniquely designed premium bottled water brand VaiWai both in the Fijian and international markets. While VaiWai is the premium natural artesian water brand, the company also markets another brand called Aquasafe natural artesian water.

In its twelfth year, the two-day Caffè Culture show is known to attract more than 4000 trade visitors from independent coffee shop owners, buyers and decision makers from branded distribution and retail chains.

For more information, email PTI NZ Trade development Manager Ian Furlong at


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