Sandra Mazzucco showcased her company The Summit Vanuatu’s products for the first time in New Zealand at the Auckland Spring Home and Gift Fair in August. The Summit, however, has been selling its products in this country through its online store for some time now.
“The opportunity to display our products to a diverse audience and to observe other exhibitors and to talk with interested visitors and their encouraging opinions, were certainly aspects that we appreciated,” Ms Mazzucco told Pacific Periscope about her experience at the show.
At the show with her co-director Terry Adlington, who also runs Vanuatu’s well-known coffee brand Tanna Coffee as a separate business, she said some four companies had expressed interest in The Summit’s product line. “We have been following up with these in the meantime,” she said.
Though the profile of the visitors was “mixed” according to Ms Mazzucco, the pair was able to pick out a clear segment that was interested in the company’s gift packs.
The company’s backstory stirred interest among potential buyers, she said. “Our stand attracted generally a discerning upper-level buyer who was enthralled by our story.”
The company lays much store by the pristine ingredients and the locals who grow them.
“Vanuatu benefits from a superb collection of plants, which have been used for centuries, and we have put together a small sample to share in their all natural, all-encompassing magic,” she said.
While the company makes creams, balms, soaps and sandalwood hydrosol based health and body products at its distillery on site, by hand, in a facility where production processes can be observed by visitors, it takes naturalness and sustainability beyond its products into its packaging, too. It uses handcrafted boxes made from recycled cardboard and handmade rosettes.
Participation at the show was a good learning experience, Ms Mazzucco said. “The need to update our packaging and promotional activities has become evident, given that there were a large array of similar products and ranges, all with a sleeker more professional promotional appeal including cutting edge packaging.”
Logistics and connectivity with Vanuatu also needed to be looked at she said: “We believe that logistics are a major challenge.”
For more information email Joe Fuavao, Trade Development Manager, Pacific Trade Invest NZ at email@example.com