31 March 2021 – Pacific Trade Invest New Zealand (PTI NZ) and the Pacific Horticultural and Agricultural Market Access Program (PHAMA Plus) are forging closer engagement to support Pacific Islands’ private sector to improve market access and grow exportability to the New Zealand market.

PTI NZ and PHAMA Plus will work together to better understand markets for Pacific products in New Zealand and support producers, exporters, importers and consumers to facilitate trade of agricultural products. PHAMA Plus and PTI NZ are currently working with businesses in the root crop sectors of Fiji, Samoa, Tonga and Vanuatu to identify opportunities.

PTI NZ Trade Commissioner, Glynis Miller, says the arrangement to dedicate attention to strengthening the private sector comes at a time when many island nations are facing hardships from border controls in place due to COVID-19.

“A prosperous Pacific region comes from identifying areas where both Pacific Trade Invest NZ and PHAMA Plus can collaborate in ventures that create sustainable connections in New Zealand for new and existing exporters; provide networks and technical expertise to exporters; facilitate shared understanding between markets; and support exporters, processors/manufacturers and producers to adopt quality and productivity-enhancing innovations for their exports to meet New Zealand market requirements,” Miller said.

PHAMA Plus, supported by the governments of Australia and New Zealand, works to improve economic growth and rural livelihoods for Pacific peoples by increasing horticultural and agricultural exports and market access.

“This collaboration underscores the importance of the private sector in the Pacific and the role of exporters, processors and farming households as drivers of economic growth and recovery. Working with PTI NZ adds value to the work we do in supporting agricultural businesses to gain access into new markets and to maintain and improve existing trade for the benefit of rural livelihoods,” PHAMA Plus Team Leader Andrew Piper said.

Piper says this collaboration stems from a mutual interest to strengthen the private sector across PHAMA Plus countries (Fiji, Samoa, Solomon Islands, Tonga, Papua New Guinea, Vanuatu) as well as Cook Islands, Kiribati and Niue.



For media queries please contact:

Anne-Marie Petersen 

Marketing & Communications Specialist

022 389 9018


Filipe Naigulevu
Communications Manager
+679 7090811



  • Part of the Pacific Trade Invest Network of offices operating in Sydney, Australia; Beijing, People’s Republic of China; Geneva, Switzerland and Auckland, New Zealand
  • An agency of Pacific Islands Forum Secretariat (PIFS) and is funded by New Zealand’s Ministry of Foreign Affairs and Trade (MFAT)
  • Supports the 16 Blue Pacific Forum countries: the Cook Islands, the Federated States of Micronesia (FSM), Fiji, French Polynesia, Kiribati, Republic of the Marshall Islands (Marshall Islands), Nauru, New Caledonia, Niue, Palau, Papua New Guinea (PNG), Samoa, the Solomon Islands, Tonga, Tuvalu, and Vanuatu.


  • PHAMA Plus is funded by the Governments of Australia and New Zealand and aims to contribute to improved economic growth and rural livelihoods for Pacific peoples.
  • PHAMA Plus is commercially focussed, export oriented and inclusive. It provides practical and targetted assistance to help Pacific Island countries manage regulatory aspects associated with exporting primary and processed horticulture and agriculture products.
  • This encompasses the provision of support to PHAMA Plus beneficiaries to gain access for products into new markets and to help manage issues associated with maintaining and improving existing trade.
  • Core countries assisted through PHAMA Plus are Fiji, Papua New Guinea, Samoa, the Solomon Islands, Tonga, and Vanuatu with program support being extended to the Cook Islands, Kiribati, and Niue.

  • Keep informed

    Subscribe to Pacific Trade’s newsletter and keep up to date with our news and views.